Case Studies
Real Businesses.Real Results.More Leads. More Jobs.
We partner with tradies and service businesses across Adelaide and Australia to generate high-quality leads, calls and booked jobs that drive real growth.
300+
Businesses Helped
50,000+
Leads Generated
12,000+
Jobs Booked
Proven
Results Across Australia
Highlight Case Study
12 Years
Working Together
8x Return
For Every $1 Spent
Google Ads & SEO
Managed Long-Term
New Lead Generating Website
Built Using Latest Technology
Sales Increased Immediately
Following Website Launch
Shower Surgeon
Key Results
- 12+ year partnership with McGregor Media
- ~8x return for every $1 spent on Google Ads & SEO
- Complete website rebuild to reverse declining conversions
- Immediate lift in lead quality and sales after launch
Key Takeaway
After more than 12 years of working together, Shower Surgeon continues to grow through a combination of strategic Google Ads, SEO, and a modern lead-generating website. By replacing an ageing website with the latest technology, the business immediately saw an increase in lead quality and sales performance.
12 Years
Working Together
8x Return
For Every $1 Spent
Google Ads & SEO
Managed Long-Term
New Lead Generating Website
Built Using Latest Technology
Sales Increased Immediately
Following Website Launch
The Challenge
Shower Surgeon had worked with several large marketing agencies before partnering with McGregor Media. While they were generating leads, they wanted a marketing partner that could consistently deliver results and provide long-term growth.
Over the years, our Google Ads and SEO campaigns helped Shower Surgeon achieve an impressive return on investment, generating approximately $8 in revenue for every $1 spent on advertising.
However, as the market evolved, their existing website began to show its age. Enquiry quality started to decline, conversion rates dropped, and the website was no longer generating the volume of leads it once had.
Our Strategy
Having worked with Shower Surgeon for over 12 years, we knew the business inside and out. To address the decline in lead quality and website performance, we developed a complete digital growth strategy that included:
- Ongoing Google Ads management
- Long-term SEO campaigns
- Conversion rate optimisation
- A complete website rebuild using modern code-based technology
- Improved user experience and mobile performance
- Stronger call-to-action placement throughout the website
- Service-specific landing pages designed to generate enquiries
Rather than simply creating a website that looked better, we focused on building a website designed specifically to generate more leads and convert more visitors into customers.
The Results
Long-Term Marketing Success
For more than 12 years, Shower Surgeon has trusted McGregor Media to manage their online marketing.
- 12 years of successful partnership
- Consistent lead generation through Google Ads and SEO
- Approximately 8x return on advertising investment
- Strong online visibility across Adelaide
Website Redesign Success
Following the launch of the new lead-generating website:
- Increase in quality enquiries
- Improved website conversion rates
- Better user experience across mobile and desktop devices
- Stronger lead quality from website enquiries
- Sales growth immediately following launch
Outcome
By combining long-term Google Ads and SEO success with a modern, conversion-focused website, Shower Surgeon was able to revitalise its online presence and generate stronger business results. The new website not only looks more professional but is built using the latest technology and marketing principles, helping convert more visitors into paying customers and supporting ongoing business growth.
Key Takeaway
“After more than 12 years of working together, Shower Surgeon continues to grow through a combination of strategic Google Ads, SEO, and a modern lead-generating website. By replacing an ageing website with the latest technology, the business immediately saw an increase in lead quality and sales performance.”
15+ Years
In Business
Best Start
To The Year Since Opening
20,000+
Video Views In First Month
5 Active Ads
Across Facebook & Instagram
Multi-Platform
Google Ads + Social Media Advertising
Bright Earth Solar
Key Results
- Google Ads had never delivered consistent leads in 15+ years - until January
- Targeted high-intent solar searches across South Australia
- Facebook & Instagram: 3 video ads + 2 static creatives, 5 active ads
- 20,000+ video views in the first month of social campaigns
- Best start to the year in company history
Key Takeaway
After years of unsuccessful attempts with Google Ads, Bright Earth Solar finally found a strategy that worked. Through a combination of targeted Google Ads and engaging Facebook and Instagram campaigns, the business achieved its best start to the year in over 15 years and continues to build momentum online.
15+ Years
In Business
Best Start
To The Year Since Opening
20,000+
Video Views In First Month
5 Active Ads
Across Facebook & Instagram
Multi-Platform
Google Ads + Social Media Advertising
The Challenge
Bright Earth Solar had previously invested in Google Ads without achieving consistent results. Despite being established for over 15 years, online advertising had never become a reliable source of leads, and they were looking for a way to generate more enquiries and sales.
Our Strategy
In January, Bright Earth Solar partnered with McGregor Media to overhaul their online advertising strategy. We launched a targeted Google Ads campaign focused on high-intent solar searches, ensuring their ads were being shown to homeowners actively looking for solar solutions. Following the success of Google Ads, we expanded the campaign by introducing Facebook and Instagram advertising, creating a multi-platform lead generation system. Our Facebook and Instagram strategy included:
- 3 engaging video advertisements
- 2 high-converting static image advertisements
- Audience targeting across South Australia
- Ongoing campaign optimisation and testing
- Brand awareness and lead generation campaigns
The Results
Google Ads Success
Since launching in January, Bright Earth Solar has experienced its strongest start to a year in more than 15 years of business.
- Consistent lead generation from Google Ads
- Increased enquiry volume
- Stronger online presence
- Best start to the year in company history
Facebook & Instagram Success
Within the first month of launching Facebook and Instagram campaigns:
- Over 20,000 video views generated
- Increased brand awareness across South Australia
- Multiple ad creatives successfully tested
- Expanded reach to new potential customers
Outcome
For the first time, online advertising became a reliable growth channel for Bright Earth Solar. By combining Google Ads with Facebook and Instagram advertising, the business has significantly increased its visibility, generated more enquiries, and achieved its strongest start to a year since opening over 15 years ago.
Key Takeaway
“After years of unsuccessful attempts with Google Ads, Bright Earth Solar finally found a strategy that worked. Through a combination of targeted Google Ads and engaging Facebook and Instagram campaigns, the business achieved its best start to the year in over 15 years and continues to build momentum online.”
12 Years
Working Together
Google Ads
Managed & Optimised
SEO Campaigns
Driving Long-Term Growth
Consistent
Lead Flow Year After Year
Hindmarsh Roofing
Key Results
- 12+ year partnership focused on consistent roofing enquiries
- Lead-generating website at hindmarshroofing.com.au
- Google Ads and SEO targeting high-intent searches across Adelaide
- Quality lead flow maintained year after year in a competitive market
Key Takeaway
For over 12 years, Hindmarsh Roofing has trusted McGregor Media to manage their Google Ads and SEO. The result has been a steady flow of quality enquiries, strong online visibility, and a marketing partnership built on long-term success.
12 Years
Working Together
Google Ads
Managed & Optimised
SEO Campaigns
Driving Long-Term Growth
Consistent
Lead Flow Year After Year
The Challenge
When Hindmarsh Roofing first partnered with McGregor Media over 12 years ago, they wanted a reliable way to generate consistent roofing enquiries and reduce their reliance on traditional advertising and referrals. Operating in a highly competitive market, they needed a long-term strategy that would continue delivering quality leads year after year.
Our Strategy
We implemented a comprehensive Google Ads and SEO strategy focused on attracting homeowners and businesses actively searching for roofing services across Adelaide. Our ongoing strategy includes:
- Google Ads campaign management and optimisation
- Search engine optimisation (SEO)
- High-intent keyword targeting
- Ongoing website improvements
- Conversion tracking and performance monitoring
- Continuous campaign refinement to maximise lead quality
The Results
The Result
For more than 12 years, Hindmarsh Roofing has continued to generate quality leads through Google Ads and SEO. Our long-term partnership has helped them maintain a strong online presence, consistently attract new customers, and grow their business in a competitive industry.
- 12 years of successful partnership
- Google Ads managed and optimised ongoing
- SEO campaigns driving long-term growth
- Consistent lead flow year after year
Outcome
Through a combination of strategic Google Ads management and ongoing SEO, Hindmarsh Roofing has built a strong and sustainable online presence. The long-standing partnership demonstrates the value of a marketing strategy focused on consistent results rather than short-term gains.
Key Takeaway
“For over 12 years, Hindmarsh Roofing has trusted McGregor Media to manage their Google Ads and SEO. The result has been a steady flow of quality enquiries, strong online visibility, and a marketing partnership built on long-term success.”
12 Years
Working Together
5 Locations
Grown From 1 Franchise
Google Ads & SEO
Managed Long-Term
Consistent Growth
Year After Year
Tyrepower
Key Results
- 12+ year partnership supporting growth from one franchise to five locations
- Website at tyrepower.com.au supporting local search and conversions
- Google Ads and SEO targeting tyres, alignments, repairs, batteries and mechanical
- Local search optimisation and ongoing conversion improvements
- Consistent enquiries and brand visibility year after year
Key Takeaway
For more than 12 years, Tyrepower has trusted McGregor Media to manage their Google Ads and SEO. During that time, the business has grown from a single franchise to five successful locations, supported by a consistent flow of customers generated through online marketing.
12 Years
Working Together
5 Locations
Grown From 1 Franchise
Google Ads & SEO
Managed Long-Term
Consistent Growth
Year After Year
The Challenge
When Tyrepower first partnered with McGregor Media over 12 years ago, they were operating a single franchise and wanted a reliable way to generate more customers, increase bookings, and grow their market presence in a highly competitive industry.
They needed a long-term digital marketing strategy that would consistently deliver leads and support their expansion plans.
Our Strategy
We developed and managed a comprehensive Google Ads and SEO campaign focused on attracting customers actively searching for tyres, wheel alignments, puncture repairs, batteries, and mechanical services. Our strategy included:
- Ongoing Google Ads management
- Search engine optimisation (SEO)
- High-intent keyword targeting
- Local search optimisation
- Website improvements and conversion optimisation
- Continuous campaign monitoring and refinement
By combining Google Ads with a strong SEO strategy, we helped ensure Tyrepower remained highly visible when customers were actively searching for their services.
The Results
The Result
Over the past 12 years, Tyrepower has experienced significant growth, expanding from a single franchise to five successful locations. Our ongoing Google Ads and SEO campaigns have helped generate a consistent flow of enquiries, increase brand visibility, and support the company's long-term expansion.
- 12 years of successful partnership
- Growth from 1 franchise to 5 locations
- Google Ads and SEO managed long-term
- Consistent customer flow through online marketing
Outcome
Tyrepower's growth from one franchise to five locations demonstrates the power of a long-term digital marketing strategy. Through consistent Google Ads management and SEO, McGregor Media has helped support the company's expansion while continuing to generate quality leads across multiple locations.
Key Takeaway
“For more than 12 years, Tyrepower has trusted McGregor Media to manage their Google Ads and SEO. During that time, the business has grown from a single franchise to five successful locations, supported by a consistent flow of customers generated through online marketing.”
What Our Clients Say
Jake has consistently delivered quality leads for our business. Highly recommend McGregor Media.
Anita B
Owner, Hindmarsh Roofing
We've been very happy with the results from our Google Ads and online marketing campaigns.
Matt B
Owner, Physio One
Jake understands online advertising and knows how to generate leads that convert.
Chris B
Managing Director, Web Safety
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